Beauty secrets: Sarah Boyd

Beauty secrets: Sarah Boyd
Ms Sarah Anne Boyd, chief executive of personal care chain Guardian.

SINGAPORE - The chief executive of personal care chain Guardian has been with the company for just over a year, but has already made some big changes there.

She was responsible for the revamp of 16 stores here. They now feature wider aisles, a new selection of brands, less clutter and lower shelves.

Towards the end of this year, Guardian will also launch its online shopping service, where purchases can be delivered to your home or picked up from the store nearest to you.

Currently based in Singapore, the Briton previously worked at beauty companies Bourjois and L'Oreal in London for more than a decade.

What is the one product you would not step out of the house without?

I apply lip balm at least once an hour; it's a habit. I think Chanel Hydramax Lip Care ($57, right, from Chanel counters) is very good as it lasts for a long time and is not scented. I wear it to bed to keep my lips soft.

I also like Nivea Soft Rose lip balm as it is moisturising and gives lips a pink sheen.

What is the one grooming service you cannot do without?

I have like 14, but here are the top three.

I get my brows threaded at this tiny place called In Beauty at HDB Hub in Toa Payoh. I discovered it as we have a store next to it and they get my brows done super quickly.

My nails are done at Nailvana at Novena Square 2. It is a small place and they do a good job. Sometimes, I take my 10-year-old daughter with me and they give her polka dot nails.

I've been struggling to find a hair salon that opens before 9am, so I can get my hair done before I go to work.

I recently found one called the The Big Blow at Cluny Court which opens at 8am. They are good with Caucasian hair and they also do home visits. To extend my blowout, I use Klorane Dry Shampoo with oat milk ($14.90, right, from Guardian stores).

Which is your favourite perfume?

Guerlain's Aqua Allegoria Herba Fresca. It smells like freshly cut grass and makes me feel like I've just stepped out of the shower. I wore it on my wedding day, so it's special to me. When I need to feel like I'm ready for anything at work, I put on Chanel No.19. I love perfumes as they can change my mood.

What, in your opinion, is the best beauty invention?

Mascara. It makes you look made-up even if it is the only make-up that you're wearing. It opens up your eyes and makes you look finished and presentable. I've tried all sorts of brands and the Holy Grail is L'Oreal's Telescopic mascara. It coats my lashes easily without the clumpiness, and fans them out with length and definition.

What is the most ridiculous thing you have done in the name of beauty?

I have worn a sheet mask, a heated eye mask and a hand mask all at the same time, while having fake tan on, to bed. At times like these, my husband will say: "I don't know how I'm going to love you when I look at you in the morning."

Share a beauty tip with us.

This might sound cliche, but confidence is beautiful. I also make sure I sleep at least seven or eight hours every night. When I do, my skin is clearer and brighter, and my hair looks better too.


This article was first published on August 15, 2014.
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