Betting on Binx

Betting on Binx
American model Leona "Binx" Walton is the new face for Italian sneaker brand Superga's spring/summer 2015 campaign.

Italian sneaker brand Superga, the European equivalent of Converse in the United States, is teaming up with up-and coming American model Leona "Binx" Walton.

As the face of Superga's spring/summer 2015 campaign, the 19-year-old, replaces another It model, Briton Suki Waterhouse.

Walton, who has appeared in campaigns for brands such as Coach and Celine, will also be designing a collection of four Superga sneaker styles, her first foray into designing products, for autumn/winter 2015.

Superga is located at B2-04 Wheelock Place.

This article was first published on January 30, 2015.
Get a copy of Urban, The Straits Times or go to for more stories.

More about

Purchase this article for republication.



Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.