Betting on Binx

Betting on Binx
American model Leona "Binx" Walton is the new face for Italian sneaker brand Superga's spring/summer 2015 campaign.

Italian sneaker brand Superga, the European equivalent of Converse in the United States, is teaming up with up-and coming American model Leona "Binx" Walton.

As the face of Superga's spring/summer 2015 campaign, the 19-year-old, replaces another It model, Briton Suki Waterhouse.

Walton, who has appeared in campaigns for brands such as Coach and Celine, will also be designing a collection of four Superga sneaker styles, her first foray into designing products, for autumn/winter 2015.

Superga is located at B2-04 Wheelock Place.


This article was first published on January 30, 2015.
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