Chinese actress-model Chrissie Chau goes from lingerie model to sexy CEO

SINGAPORE - Hong Kong-based Chinese actress-model Chrissie Chau is easily recognised when she's dressed in lingerie.

However, the 29-year-old Chau was uncharacteristically covered up at the launch of her own lingerie line, LAANAA, in Hong Kong last December.

Barely two months old, the brand has already attracted some big money: A HKD$10 milion (S$1.75 million) project with Chinese e-commerce company Alibaba Group for instance.

In addition, an American investor has pumped in approximately HKD$50 million to push LAANAA as the premier lingerie line for modern women in Asia.

Well-known in the entertainment industry predominantly as a lingerie model, Chau has come a long way from being a "lang mo" or pretty model.

The ambitious sexpot says she hopes to open a store in Hong Kong by the end of 2015 and aims to have LAANAA listed on Hong Kong's Growth Enterprise Market in three years.

So does that mean that Chau will stop modelling and be a full-time lady boss?

From the looks of an advertisement she did for LAANAA, she may, in fact, do both.

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