A survey done by GE Money back in 2008 had Singaporeans ranked as some of the biggest spenders in the region for Valentine's Day.
I don't know if it still holds true today, but I love an excuse to spend anyway.
So, besides roses and expensive presents, why not take it to a higher level by announcing your love to the world with a matching wardrobe?
We are not talking about tacky T-shirts and jeans, mind you.
I love the story of Donald and Nancy Featherstone, the couple from Massachusetts who started dressing alike in 1980, four years after they married. But identical prints can have disastrous results if not handled cautiously.
Instead, explore the depths of your relationship with subtle synergies to stay classy.
The visual impact of the outfits can actually be heightened through careful and thoughtful selections. I daresay they may even cause a pang or two of envy among observers.
This issue, we are couple coding right out of the look book, with some of this season's most wonderful palettes and prints:
Simplicity, delicate hues, and touches of androgyny are identifiers of H&M's higher-end sister label, Collection of Style (COS). They produce modern and functional pieces, which are easy to match, with accessible price tags.
Pick a colour that is easy on the eye, like these pastel ensembles.
DOWN TO EARTH
From Bottega Veneta, this earthy pick for men is light and easy. The texture of various earth hues complements the checked dress, accentuated with gold sparkling sequins for her.
If you must do them, opt for interesting ones like these monochromatic selections from Calvin Klein Platinum. The clever placement of geometrical prints sets you apart from the plebs in the usual couple tees with heart shapes on them.
This article was first published on Feb 8, 2015.
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