PETALING JAYA - Women are going to great lengths to achieve the "ideal" look, according to aesthetic practitioners.
Several said they were reeling from the amount and variety of aesthetic procedures people, mainly women, wanted done.
Dr N. Murali, a local aesthetician, said an increasing number of women were willing to undergo surgery to look attractive, with slimming and facial enhancement being the most sought after.
He said achieving the perfect look should preferably "be via a combination of healthy living, exercise and non-invasive aesthetic treament".
"Going under the knife should be the last option. But women want to look more beautiful, just for vanity's sake," he said when met at the ongoing Beauty Expo 2014 being held at the KL Convention Centre.
He said there was also much "pressure" building up in countries such as Venezuela, where parents groomed their daughters from young to become future beauty queens "even if it takes surgical cosmetic procedures".
He said most doctors would try to achieve a natural look for a patient, noting that most plastic surgeons in Malaysia worked alone on a procedure while doctors in South Korea were more specialised and handled specific tasks.
"For example here, a surgeon may fix your eyes and nose. In Korea, one doctor handles the eyes, and another the nose," Dr Murali said, adding that a lot of Malaysians also opted for hair transplants and fat removal.
Paul Cho, executive director of AMT engineering (a company specialising in laser systems) in Seoul, said 25 per cent of high schools South Korean girls opted for common surgeries such as double-eyelids (blepharoplasty) or nose (rhinoplasty).
He attributed this to rising pressure to look good.
"In job interviews, it's not only your resume that is important. Your looks are also important," he said.