It was all systems go for Taiwanese-American actor-singer Van Ness Wu's latest project, but a no-go when it came to questions about his personal life.
The sullen 36-year-old shut down anyone who dared to broach the topic of his marriage during an interview with local media yesterday, making it the most awkward 15 minutes for both celebrity and reporters involved.
Wu, who married 32-year-old Singaporean Arissa Cheo in August 2013, was in town for the official launch of new reality show Asia's Got Talent at Marina Bay Sands.
He is part of the celebrity judging panel, which also includes Canadian musician-producer David Foster, former Spice Girl Melanie Chisholm and Indonesian singer Anggun.
When asked if he took time out to be with his wife on his trip to Singapore, Wu replied curtly: "This is my personal matter. I hope everyone doesn't ask about it. Thanks."
Speculation over the state of the couple's marriage arose late last year when they had a nasty spat on Instagram, which resulted in them reportedly unfollowing each other.
When pushed by a reporter who asked why he did not want to use this chance to clarify recent rumours, Wu - who was still wearing his wedding ring - said that "it wasn't the right circumstance to do so".
"I feel that this is not a suitable time and place to be addressing this and there is no need for me to, because this is my personal and private matter. I hope the focus can be placed back on my work."
At this point, a minder interjected, reminding reporters to keep their questions to Asia's Got Talent, a spin-off from the massively popular Got Talent format created by Simon Cowell's Syco Entertainment.
Asia's Got Talent was mainly filmed in Malaysia and looks for the most talented individual or group around the region.
Last October, Wu and his fellow judges travelled to 15 cities in Asia, including Bangkok, Jakarta, Taipei and Singapore, to audition thousands of applicants.
The semi-finals and finals will be held at Marina Bay Sands in March, with prizes worth up to US$100,000 (S$134,000).
The show premieres on AXN (StarHub Ch 511) on March 12 at 8.05pm.