Etude House opens world's largest flagship store in S'pore

South Korean beauty label Etude House has opened its world's largest flagship store at Wisma Atria B1-20.

Standing at 2,300 sq ft, it aims to fulfil your childhood fantasy of living like a beauty junkie princess. There is even a photo corner where one can sit regally in a pumpkin carriage fitted with a dressing table piled high with macarons and sparkly crowns.

This store will be where the brand's latest products make their worldwide debut and exclusive products are stocked.

On why Etude House is opening its largest flagship here, the brand spokesman says: "Singapore is in the heart of South-east Asia, while Singaporeans are savvy with a keen interest in K-beauty products."

There is also a corner for capsule machines where shoppers can redeem charm bracelets and charms with a pink token.

From now till the end of the month, spend at least $100 in a single receipt to receive five pink tokens, a princess-themed handheld mirror, and a limited-edition pore care kit. Check in-store for more promotions.

This article was first published on Oct 24, 2014.
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