SINGAPORE - Step into Desigual's Orchard store 'semi-naked' and you could walk out with a brand new outfit, courtesy of the Spanish label.
Held in major cities such as Barcelona, Paris, New York and Japan, the 'Enter Half-Naked and Leave Fully Dressed' sale will happen next Thursday, Dec 11. This is Desigual's first ever 'Semi-naked Party' in Singapore, said a spokesperson for the brand.
By 'semi-naked', they actually mean swimwear - bikinis for the ladies and boardshorts for the men.
The first 100 customers to join the queue will get to walk home with a free outfit of their choice from Desigual.
If the thought of being seen in your skivvies at the heart of Orchard road gets you jittery, fret not - bathrobes (which you get to keep!) will be issued for everyone in the queue, but the robes will have to come off once you step into the store.
Desigual's Semi-naked campaign was launched to spice up customers' shopping experience and to mark the start of the sales period, said the spokesperson.
Date: Thursday, December 11
Venue: Desigual Store at Orchard Central
For more information, head over to Desigual's Facebook page.