Handy craft

Handy craft

GUMMI NAILS

www.gumminails.com

Gummi Nails has made it possible for you to have Ryan Gosling at your fingertips.

In its Hey Girl collection, you will find a nail wrap with the dreamy-looking actor illustrated in pop-art style and also camouflage and leopard print wraps.

It is among the 22 collections available at Gummi Nails. The brand was launched by friends Shane Chen and Wai Xiao Wen in April 2013.

"We decided to start the business not only because nail art is expensive, but also it's impossible to get complicated designs such as ours. Even if you could, it would take hours," says Ms Chen, who is in her 40s.

The illustrator by training, who also runs a production company, is the creative mind behind all the quirky designs.

"Xiao Wen really loves nail art and Ryan Gosling. She goes out with stacks of nail wraps and will even apply them (while riding) on the MRT," Ms Chen adds.

The brand offers nail polish wraps and vinyl wraps with adhesive backings, which are made in South Korea.

The nail polish wraps are made of nail polish pigments and feel exactly like nail polish once applied. As for the vinyl wraps, there is a plastic feel about them.

Each set costs $16 and comes with 20 nail wraps of different sizes. The nail polish wraps need to be removed with nail polish remover, while the vinyl wraps can be peeled off.

These can be purchased on the brand's website or at multi-label stores Superspace (02-18 Orchard Gateway), Rockstar (03-08 Orchard Cineleisure) and Tyrwhitt General Company (150A Tyrwhitt Road).

Up next, the brand plans to launch nail polish that contains less chemicals. If having a full set of nails adorned with bananas or smileys feels like too much, try putting the wraps on just one or two nails and have the rest painted in a solid colour.

"That's what many of our customers have been doing. It's really fun to see how creative people can get with our nail wraps," says Ms Chen.

Review: The instruction video on the brand's website was very clear, so I found the application fairly easy and it took only 20 minutes.

I am quite a klutz when it comes to anything crafty, but I managed to fool my friends into thinking that I had my nails done professionally.

When using the vinyl wraps, make sure to add a layer of top coat to help them last longer. When I did not, my nail wraps started chipping within a day.

The nail polish wraps, on the other hand, come with a layer of top coat.

INNI NAILS

www.inni.com

Get your creative juices going with Inni Nails.

Co-founded by Singaporean Candice Chua in May last year, shoppers can choose to design their own nail wraps through a programme on the Inni Nails website or select from more than 10,000 designs. Both cost $12.90 for a set of 26 vinyl wraps in various sizes. Shipping is free.

Users also have the option of sharing their designs with others.

On why she started the business, Ms Chua says: "I was spending $200 a week on nail art and it still didn't turn out the way I wanted it to."

The 27-year-old was formerly employed as a management assistant at water treatment company Hyflux.

Wraps from Inni Nails are printed in Finland where Ms Chua's business partners - Ms Katja Koutaniemi and Mr Lauri Koutaniemi - are based. Ms Chua is in the midst of setting up a printing facility here to cut down on shipping time.

For a business that is barely a year old, Inni Nails has racked up quite a number of accomplishments.

In August last year, the brand was selected to be part of the Kari Feinstein's Emmys Style Lounge in Los Angeles, which is an event for celebrities to get freebies.

Actresses Vanessa Hudgens and Jaime Pressly were among those who got their nails wrapped at the lounge on the sidelines of the Emmy Awards.

At New York Fashion Week, fashion designer Ann Yee used the brand's programme and created a cobalt blue and white design with graphic lines to complement her pieces.

Ms Chua explains that it was the brand's kickstarter campaign that helped to draw the international publicity. The brand raised £11,480 (S$23,200) through the campaign.

Locally, Ms Chua was among the personalities featured in Tiger Beer's Uncage campaign, which shines the spotlight on those who have chosen unconventional career paths.

"I'm really interested in marketing this to mothers and children because it's safer than traditional nail products," says Ms Chua.

Review: I tried a prototype on one of my fingers and found it very easy to apply. It stayed firmly on my nail even though I was using my hands quite a bit in the gym.

If I had the option, I would not have picked a holographic design because it looked too obvious that it was a nail wrap.

When it came to creating my own design, the process was fairly easy as well.

As I am not much of an artist, I uploaded an image of Justin Bieber that I had on my computer and added some text to it.

How to use nail wraps

1. Each set comes with stickers in various sizes; pick one that will best fit your finger.

2. Paste the wrap on the nail and fold the excess over the tip of your nail.

3. Gently file away the excess in a downward motion.

 

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