Her World celebrates 55th birthday with special birthday edition

Her World celebrates 55th birthday with special birthday edition
Photo: SPH

SINGAPORE - Her World, the No.1 women's magazine in Singapore, celebrates its 55th birthday in July with a special birthday edition and a year-long series of celebrations.

Pearlyn Tham, Her World editor, said: "For 55 years, Her World has been inspiring and empowering women in Singapore with the latest fashion, beauty and lifestyle trends, as well as the hottest must-know topics about careers, money, love and life. Through it all, we have remained the number one women's magazine here. Her World has grown with the Singapore woman who has always strived to have it all and do it all - and we now have a strong online, social media and digital presence too. This is why for our 55th birthday issue, we decided to find out more about what the modern millennial Singapore woman wants now."

The cover girl of Her World's special 55th birthday edition is Singapore celebrity (and July birthday girl) Stefanie Sun who, like the magazine does, has lots to celebrate, with her many awards and accolades.

Luxe gifts, designer collabs and inspiring stories inside!

In this collector's edition, there is an upfront birthday gift for readers - the limited edition chic Agnes B designer pouch - available in three styles - that comes with every issue of the July issue.

Readers get even more if the copy is brought at Kinokuniya Orchard. For $15 a copy, the Her World July issues sold here is each bundled in a special edition Sulwhasoo oversized clutch bag that has been designed specially for Her World.

Inside the magazine, enjoy the specially curated stories and spreads that have been in the planning since a year ago. For instance, it took the Her World team almost a year to find, collate, interview, photograph and film 55 millennials - young women aged from 20 to 34 - with inspiring and interesting jobs. After all, theirs is a generation which wants it all - in their own ways. The line-up includes a frog farmer, an SAF pilot, a Penang noodle hawker, Youtube stars, a stand-up comic, online store founders, entrepreneurs and even medal-winning national netball team members. Readers can also watch videos of 10 of them at work on the Her World digital edition.

Since last year, Her World has been polling more than 2,000 millennials in Singapore for its landmark survey on what they want now, when it comes to money, careers, love, travel and sex. The results of this large-scale survey can be found in the July issue. Some findings show that 88 per cent of the respondents do not consider themselves workaholics, while 64 per cent of them want their potential husbands to be family-oriented, like-minded and financially stable.

There's more. To celebrate with its readers, the Her World editorial team curated more than $70,000 worth of luxe gifts including business class air tickets, staycations on Sentosa and at The Fullerton Hotel, yacht cruises, designer sunglasses and bags, artisanal jewellery and high-end skincare and makeup sets.

To win these, readers will have to pose with their copy of Her World July issue. The most creative photos or videos uploaded on Instagram with selected hashtags or on to www.herworld55.com/luxegiveaway will stand a chance to win.

On top of these, Her World is also giving an adapted digital version of its very first July 1960 issue to all current print and digital subscribers as well as all new print and digital subscribers who subscribe in the month of July.

Diana Lee, General Manager, SPH Magazines, said: "It would not have been possible for us to celebrate our 55th birthday if not for the continued support and encouragement from our advertisers over the years. We wish to work together with them successfully for the next 55 years and beyond, and together stay strong and relevant in the increasingly competitive media and retail landscapes."

Her World goes to town too

On Feb 26 this year, Her World kick-started our anniversary year with Her World Gives Back session at Ion Orchard where 345 copies of March issue were sold and raised more than $2,000 for the Singapore Council of Women's Organisations (SCWO). On the same day, its signature Her World Beauty Awards event was held as well. Her World also launched its first pop-up bar where four cocktails were specially customised for its readers over a weekend.

Coming soon on July 9, 16, 22 and 30, Her World will be holding a series of Floating Bars where readers and members of Her World Beauty Club can pick up night photography and beauty tips from the experts while they enjoy the gorgeous night scenery and delicious cocktails on a boat.

In Oct, Her World will also be launching the Bare for Hope Boob Wall at Paragon to raise awareness of breast cancer as well as Her World Fashion Walk which will take place along Orchard Road.

For more news and updates on Her World's 55th birthday celebrations and more, visit www.herworldplus.com, and follow on Facebook at Her World Singapore, Instagram at @herworldsingapore and Twitter at @herworldsg.

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