NEW YORK - Feted designer Tommy Hilfiger dominated New York Fashion Week on Monday with a spectacular catwalk show inspired by American football to celebrate the 30th anniversary of his clothing empire.
Hundreds of fashionistas, celebrities and admirers poured into the imposing Park Avenue Armory, braving near record-low winter temperatures for a ringside seat at the runway show of the day.
Robert Kraft, the tycoon who owns the New England Patriots football team that just won the Super Bowl, and NFL star Victor Cruz sat in the front row.
The floor was covered in astro turf to mimic a football pitch. The name Hilfiger was picked out in huge letters and a fantasy scoreboard read: Home 20, Guests 15 while an entire wall was covered in football helmets.
The Hilfiger silhouette of fall/winter 2015 was projected onto giant screens during the show - again as if at a football game. The look was sporty, comfortable and elegant, re-inventing the 1960s and early 1970s with stripy woollen capes and large buttons, oversized brown coats with large pockets and faux fur trim, sweatshirts and pinafores.
"This is a collection based on love story meets American sports. I wanted to blend luxury and sports together, to get a casual sporty luxurious feel," the designer said before the show. American football, he said, was "a great inspiration".
There was a large red leather poncho with a hood and oversized, striped sleeves, a leather mini dress sporting a 30th-anniversary patch, kick pleat dresses and cable-knit pullovers. Shoes were wedge heel football boots and Mary Janes.
Hilfiger came out at the end to rapturous applause, carrying an American football helmet which he handed to Mr Kraft. Across town, Carolina Herrera, who has spent 34 years designing timeless, elegant fashion, put on a show inspired by water.
Vogue editor-in-chief Anna Wintour arrived backstage before the show to be given a personal look at some of the clothes by Herrera.
Actress Dianna Agron and socialite Olivia Palermo were guests of honour. Also sitting in the front row was Ms Ivanka Trump, daughter of Donald and a businesswoman with her own jewellery, fragrance and footwear company.
American supermodel Karlie Kloss opened and closed the show, which presented greys, blues and whites - broken up with just a splash of red - of suits for ladies who lunch, as well as cocktail and evening dresses.
"I call this collection making waves. It's all about the elements of water," the Venezuela-born designer said, kicking off Day Five of New York Fashion Week.
Wintour sat in the front row, stifling frequent yawns in what was a packed house despite near- record cold temperatures in New York.
As with British former pop star-turned-designer Victoria Beckham on Sunday, Herrera used "bounce" to characterise her fluid skirts.
"They (the clothes) move in a fantastic way and it's a young collection," she said. But she broke with catwalk rules by kitting her models out in flat shoes and boots rather than towering stilettos.
"It's very unusual, but you will see that they work," she said with a laugh.
"You have to be in the future, you cannot go to the past and copy collections of the past," she said.