Japanese hologram singer gets high fashion makeover from Givenchy

Japanese hologram singer gets high fashion makeover from Givenchy
Hatsune Miku in Givenchy Haute Couture with the designer, Riccardo Tisci, at the house’s Paris studio.
PHOTO: Vogue Magazine

If you're a fan of high fashion, this might probably kill you with envy.

Givenchy creative director Riccardo Tisci, famous for his handmade haute couture designs, recently dressed Hatsune Miku.

Nothing wrong with how that sounds so far, but what you may not know is that Miku is a popular virtual singer from Japan.

That's right. A hologram getting dressed by a high-end fashion designer - go figure!

Built with software by Japanese media firm Crypton Future Media, Inc., the 16-year-old virtual phenomenon is currently touring the United States.

"She's so cool," said Riccardo Tisci to Vogue magazine, almost breathlessly, as he stared at a picture of Miku on an iPhone screen.

And saying she's cool may just be an understatement.

Miku has opened for Lady Gaga, sang with Pharrell Williams, and now to top that, she's being dressed by top designers.

Earlier this year, the green-haired songstress travelled hundreds of miles (through cyberspace, of course) for a fitting with Tisci.

He then dressed her in a Givenchy number - taking the mash-up of technology and fashion to a whole new level.

However this isn't the first time the digital world is linked with the fashion world.

In February this year, Louis Vuitton announced that Lightning, the protagonist of Japanese role-playing video game Final Fantasy XIII had become the face of its SS16 'Series 4' Campaign.

This year, even fashion's biggest event - the Met Gala - decided its theme would be "Manus x Maxima: Fashion in an age of technology".

Starlets, models and fashion icons stepped out on fashion's biggest night in their best interpretations of the theme.

In his interview with Vogue magazine, Tisci said: "I [wanted] to ask her (Miku) to be my date (at the Met Gala)."

Turns out the couture designer was more than willing to have the millenial pop star on his arm for the event. Unfortunately, Miku was too busy touring to attend the event.

In fact, she's such a hit in the US that she recently had to expand her North American tour which began on April 23 in Seattle.

Who do you think wore it better, Miku or Madonna?

mldas@sph.com.sg

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