While most of us were fast asleep last night, Kim Kardashian decided to tease us with a new project.
On Instagram she posted three videos with the caption "@kkwbeauty."
Based on her posts, it looks likes she's about to launch her own beauty line called KKW Beauty, following her collaboration with sister's line Kylie Cosmetics.
In the video, the numbers 06, 21, 17 were flashed so we might expect the line to launch next week.
As of writing, the KKW Beauty IG account now has 38.2k followers and the posts are flooded with fan comments.
One wrote "Yes I [have] been waiting for this moment [for] a long time."
While others are desperate to find out what products she will be releasing,
"I need previews queen," comments another fan.
What do you think she'll be launching?
Our bet is on a highlight and contour kit or maybe even more nude liquid lipsticks.