Lancome Lip Lover, $40

Lancome Lip Lover, $40

The cruelly capricious nature of makeup trends is endlessly amusing to us (admittedly cynical) beauty observers.

To wit, if you're already finding your mascara-ed eyes wandering in search of some sexy shimmer in lieu of all the faddish no-shine formulas lining the beauty aisles this Spring, we urge you to try on Lancôme's fabulous Lip Lover for size.

In a sure sign of the prestige beauty brand's confidence in the superiority of its sumptuous new offering, Lancôme is hyping its latest heroine product by allowing you to preview and reserve the entire suite of Lip Lover hues ahead of their official release on cabin counters come May 15, 2014.

A quick head's up on Lip Lover. Lancôme's pegging the pucker-pampering product in question as a triple threat: It's said to boast the pigmented power of a traditional lippie, the pouty patina of a gleaming gloss and the soothing salve of a creamy balm.

Offered in a plethora of 18 infinitely wearable shades - we're particularly fond of the tantalising tangerine zing of 318 Apricot Tango - Lip Lover will debut on May 1, 2014, at Sephora stores before its islandwide release on May 15.

Beat the beauty crowd by clicking through to a really cool reservation site that's just gone live. On the site, early trend adopters will get to pre-order their favourite hues, after which they'll receive a mobile text confirmation.

Traipse down to the Sephora store at Ion Orchard before May 8 and flash your SMS message for add-ons like complimentary deluxe-sized serums and mascaras.

Have fun reacquainting yourself with the glorious sensuality of gloss - there's only so much matte mandarin lippie we can take!

To preview and reserve Lip Lover, visit http://lancomesg.com/lip_lover. Lip Lover, offered in 18 shades at $40 each, is available from mid-May 2014 at all Lancôme counters.

For more information, visit www.lancome.com.sg and follow Lancôme Singapore on Facebook and Instagram.

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