Laneige is Korea's most valuable cosmetics company according to a recent index, which analysts said relates to the "K-beauty" wave of foreign shoppers seeking Korean beauty products.
Visiting Chinese shoppers in particular, are seeking out highstreet beauty brands advertised by K-pop stars and also frequenting department stores for higher-end brands.
Laneige topped the Brank Stock Top Index earlier this month, which estimates brand value through mock stock-trading tests combined with compiled figures from consumer surveys.
Out of a maximum score of 1,000, Laneige scored almost 848, well above the next brands SK-II and Lacvert, which were valued in the upper 700s.
Laneige, owned by Korean beauty empire AmorePacific Group, last week reported 800,000 products of its newly-released Two Tone Lip Bar had been sold overseas within a month of its mid-February launch.
Its Snow BB Soothing Cushion has become a multimillion selling product, with about 5 million sold since it was launched in late 2012.
Hera, Han Yul and IOPE -- three other brands owned by AmorePacific Group -- ranked 4th, 5th and 8th respectively on the BSTI index.
Other brands in the top 8 were Lacvert, Reen and O HUI -- all owned by LG Household & Healthcare -- which ranked between 2nd and 7th respectively.
The BSTI scale for men's cosmetics brands were topped by AmorePacific Group-owned companies -- Hera Homme, Odyssey and Mirepa -- in the top three. The Flower Men and ULOS followed at 4th and 5th place.