For its second fashion collaboration, Laneige partners South Korean street-style brand PlayNoMore. The label is known for its boldly coloured bags and clothing that have sequinned cartoons. Its celebrity fans include models Irene Kim and Jin Areum as well as singer Kim Jae Kyung.
Last year, Laneige teamed up with South Korean designer pushButton for its collectible range of make-up.
The limited-edition Laneige x PlayNoMore collection features 10 liquid lipsticks, two BB cushions and a mascara decorated with the cartoon character ShyGirl.
Prices start from $34 for a mascara. Style's picks include the Whitening BB Cushion and the Intense Lip Gel in No. 8, a fuchsia pink.
This article was first published on Sept 3, 2015.
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