Lazada introduces new fashion brands for online shoppers

SINGAPORE - Online shopping website Lazada is introducing a refreshed fashion section, giving shopaholics more online shopping options they can explore and access to high street fashion brands from the UK which were previously unavailable.

Some of these brands include Rock and Religion, Dead Lovers, and Neon Rose. In addition, Lazada also announced the launch of its own in-house label, LZD.

This is the first time the brands are made available on a Southeast Asian online shopping website, according to Lazada.

In the upcoming months, shoppers can also look forward to the launch of other UK brands like Bellfield, Motel Rocks, Your Eyes Lie, and Religion.

Fans of American fashion giant Urban Outfitters can also look forward to the introduction of Free People, which is known for its bohemian chic style.

Anne-Marie Bodal, Fashion Creative Director at Lazada Group says that the company's aim is to provide the youth of Southeast Asia with trendy designs at affordable prices.

She adds that LZD targets all key trends from global catwalk to vintage fashion and Asian influences to attract shoppers.

stephluo@sph.com.sg

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