Levi's launches new collection

Since their invention in 1890, Levi's 501 jeans have gone through numerous iterations.

This time, the brand has embarked on a collaboration with luxury e-tailer Net-A-Porter (www.net-a-porter.com) on a three-piece capsule collection, which was made at Levi's Eureka Innovation Lab in San Francisco.

Each pair took about 72 hours to create out of selvedge denim, which is woven on traditional shuttle looms and is resistant to fraying, and will feature the Eureka lab stamp that can be found on the inside pocket.

This stamp is not found on other Levi's jeans. The jeans (above) will be available next month for £250 (S$505) a pair.

Also, the Levi's Lunar New Year collection (left), which was inspired by the year of the Sheep, is now available at all Levi's stores and authorised retailers.

The collection includes cotton printed-Ram motif T-shirts and red jeans.

Prices start from $43.90 for tops and $129.90 for jeans.

This article was first published on Feb 13, 2015.
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