Made for kids

A new home-grown enterprise has launched a line of skin-friendly cosmetics for children who wear make-up regularly and for long hours, such as for recitals and other performances.

Called C'est Moi (French for "it's me"), the label was launched last month at Metro Paragon and Metro Centrepoint.

The collection includes six skincare products (cleanser, scar repair cream, cleansing milk make-up remover, hydrating gel, night cream and tinted sunscreen), and 10 categories of make-up (eyeshadow, eyeliner pencil, liquid eyeliner, face crayons, lipstick crayons, blush, nail polish, compact foundation, mascara and lip gloss).

Prices range from $12.90 for an eyeshadow pot to $39.90 for a five-piece synthetic brush set.

The brand is the brainchild of Ms Jessica Tang, 44, who also runs Camtec, a toy distributor.

Previously, she spent seven years in the beauty industry.

The mother-of-three conceptualised C'est Moi after her elder daughter Annabele - now 11 - broke out in red bumps after wearing make-up made for adults for a ballet performance when she was five.

Formulated in Europe and Canada, the products are made to be gentle on the skin of children aged four to 12.

The products are free of parabens, phtalates, propylene glycol, fragrances and mineral oils.

Instead, they contain fresh fruit cells, where natural components of the plant cells remain intact until they are applied on the skin.

So if you are an adult with intolerant skin, these products would probably work for you too.

This article was first published on January 2, 2015.
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