New boys in town: American Vintage

New boys in town: American Vintage
Interior of fashion label American Vintage store at Takashimaya Shopping Centre.

03-13B Takashimaya Shopping Centre

Despite its name, the 10-year-old label is all French. The 1,000 sq ft American Vintage store has everything you need to channel that French "je ne sais quoi" look.

There are Supima cotton T-shirts in a myriad of colours that you can wear with a pair of relaxed jeans and a leather jacket for an effortlessly stylish look.

Other chic classics include soft maxi dresses and button-down shirts for work or brunch.

"American Vintage is about easy-to-wear apparel that has the perfect twist of modernity," says its founder Mickael Azoulay.

The brand is distributed by Rue Madame Fashion Group in Singapore.

Prices range from $60 for a tank top to $800 for a leather jacket.







This article was first published on May 29, 2015.
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