When little girls dream of their wedding day, not everyone will see herself swishing down the aisle in a white gown with a long train and veil.
Today's modern bride may stamp her individuality in a short dress that shows off her figure and in a colour that flatters her skin tone, and wear shoes and jewellery that pop and make a statement.
Today's modern bride may be like American socialite and fashion icon Olivia Palermo, who spurned a traditional wedding gown when she got married to male model Johannes Huebl in New York in June.
Instead, she opted for a cashmere sweater and white tulle skirt with coordinating shorts, all by Venezuelan-American designer Carolina Herrera. She finished her very contemporary look with cobalt blue Manolo Blahniks.
So too, did Angelina Jolie, who recently walked down the aisle in a dress adorned with her kids' doodles.
Sign of growing confidence
Gown designers and wedding planners tell Urban most women still favour a traditional wedding gown, but they get a handful of requests for more daringly unusual dresses each year.
Ms Leana Doray, owner of Web portal The Wedding Scoop, says: "There is definitely a small but growing proportion of women who are nixing ball gown silhouettes and sweetheart necklines for dresses which better reflect their personal style."
Brides wearing shorter hemlines, two-piece ensembles, as well as gowns with sheer skirts can all be seen on her portal, theweddingscoop.com. So can gowns in colours like red and pale grey, according to Ms Doray.
Gown designer Letitia Phay from Time Taken To Make A Dress says two out of 10 clients will want to depart from the usual, in either colour or style.
One woman wanted a gown that looked like a paper cage, inspired by Japanese avant-garde designers such as Junya Watanabe. Ms Phay had it made of cotton with a silk organza inner lining, with a removable circular plastic support under the skirt to give it form.