Japanese cosmetics brand Ettusais, known for its cute packaging, lightweight skincare and BB creams targeted at younger women, has launched its first anti-ageing line.
Meant for women in their 20s and early 30s, the four-piece range includes a CC Cream ($36), a compact foundation ($56) and a compact finishing powder ($42).
The star product is the Premium Amino Caviar Cream ($48), which has multiple uses. It can be used as an emulsion, essence, massage gel, mask and make-up base.
The main ingredient in this cream is the Amino Premium 7 complex, which is packed into caviar-like capsules that burst when rubbed onto the skin.
The complex is made up of amino acids, glycerin and hyaluronic acid to moisturise and smoothen, fermented royal jelly to nourish, as well as collagen to plump up skin. The Amino Premium 7 is also blended into the CC Cream.
Although the line is called "Premium", its prices do not differ much from other Ettusais products. Ettusais Premium is available at Sephora Ion and Ettusais counters from next month.
This article was first published on Sept 26, 2014.
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