Rihanna for Dior campaign

Rihanna for Dior campaign
Rihanna will star in Dior's Secret Garden campaign, a video and print series shot at the famous Versailles Palace.

PARIS - Pop star Rihanna has become the first African-American model to front a Dior advertising campaign, said reports.

French fashion house Christian Dior confirmed to Agence France- Presse (AFP) on Monday that the Barbadian singer is "the new guest star for our Secret Garden campaign", a video and print series shot at the famous Versailles Palace outside Paris.

In the production, made last week by American photographer Steven Klein, the 27-year-old star shows off Dior's new Esprit Dior Tokyo collection.

The campaign will be screened in the next couple of months.

It has been running for three years and is mostly meant for online viewing, reported AFP.

Rihanna joins celebrities such as Charlize Theron, Jennifer Lawrence, Natalie Portman and Marion Cotillard, who have fronted campaigns for the luxury label.

She reportedly told Entertainment Tonight about her appointment: "It doesn't feel real. It seems impossible almost."

On MTV.com, she is quoted as saying: "It is such a big deal for me, for my culture, for a lot of young girls of any colour. I think to be acknowledged by Dior means a lot as a woman, to feel beautiful - to feel elegant and timeless."

Raf Simons, Dior's creative director, came under fire in 2012 for not casting black models in his shows and it was not until his seventh Dior collection in 2013 that he added six black models in a catwalk show, said London's The Independent newspaper.


This article was first published on March 18, 2015.
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