S Korean fashion soars at fair

S Korean fashion soars at fair
Striking a pose: Malaysian supermodel Amber Chia appearing on the catwalk during the Korea costume fashion show organised by the Korea Tourism Organisation.

KUALA LUMPUR - It was a contrast of old and modern Korea at the Malaysian Association of Tour and Travel Agents (MATTA) Fair yesterday.

The Korean Tourism Orga­­ni­sation (KTO) organised a fashion show centred on hanbok, the traditional Korean wear, and flew in popular South Korean rapper Gary Kang Hee-gun to liven up the event.

Gary's presence was greeted by a horde of screaming fans, some of whom had waited hours for his appearance.

Students Hajar Amani Moha­mad Daud and Hanis Aida Md Khalimi, both 19, said they waited nearly two hours to catch a glimpse of the rapper, who is a regular on popular South Ko­­rean variety show Running Man.

"We think he's handsome and we have been fans of Running Man since its first season," said Hajar.

The fashion show showcased hanbok designed by South Korean Lee Hae-mi.

Lee, who also teaches at Sookmyung Women's University in Seoul, has been designing and making the hanbok for 20 years.

"Each piece is designed with love," she told The Star, adding that it took two weeks for a simple handmade hanbok to be ready.

"A more elaborate piece might take as long as a year," she said.

Lee said a unique feature of the hanbok was that its colours followed closely to the seasons in South Korea.

Malaysia's own supermodel, Amber Chia made a special appearance at the show.

Chia, who was appointed Malaysian honorary ambassador for K-Beauty at the event said her participation allowed her to wear a hanbok for the first time.

"I love them," she said after walking the catwalk.

"One of the pieces, which is designed to resemble what a royal might wear, made me feel like a queen."

The event was also graced by South Korean ambassador to Malaysia Cho Byung-jae, his wife Kim Soo-ji, KTO managing director Peter Park Chul-hyun and MATTA president Hamzah Rahmat.

In yesterday's story headlined "Festive air on first day of fair" we had erroneously named MATTA deputy president Rohizam Md Yusoff as Datuk Mirza Mohammad Taiyyab. Datuk Tan Kok Liang is actually vice-president of (Inbound) MATTA.

More about

Purchase this article for republication.



Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.