Seoul's new Dior boutique is a shrine to shopping

Seoul's new Dior boutique is a shrine to shopping
The brand new Dior boutique in Seoul, South Korea, is a shrine to high end shopping thanks to its gorgeous architecture and interior design.
PHOTO: The Star/ANN

Nestled in the heart of Seoul's elegant Cheongdam-dong, Gangnam-gu district, the new Dior boutique designed by French architect Christian de Portzamparc, winner of architecture's prestigious Pritzker Prize, is a stunning building.

The ambitious creation is a sculptured and fluid structure which saw the voluminous folds of its bright white façade inspired by the fabrics, shapes and movement of the toiles created in Dior's Haute Couture Atelier.

Taking the form of 12 soaring resin and fibreglass sails that stand tall above the building's base which is decorated with Dior's cannage motif, the four-year process of design and construction required significant technical innovation.

The six-story boutique will house accessories, fine jewellery, watches, women's wear, shoes and men's wear as well as a VIP Lounge, Gallery and Cafe Dior operated by Pierre Herme.

The interior, designed by internationally renowned architect Peter Marino, takes inspiration from the Avenue Montaigne flagship shore.

A carefully curated group of artworks by some of the world's leading contemporary artists are on display throughout the store, and the first artwork you will see are the two intricate benches of woven branches and leaves created by French sculptress Claude Lalanne.

Above them hangs an installation made of crystal, glass and aluminium by Korean artist Lee Bul, one of Asia's leading female artists.

On the second and third levels, there's furniture designed by the French artists Hubert le Gall and Helène de Saint Lager, table lamps by Veronique Rivemale, a piece by American artist Rachel Hovnanian and the ceiling is covered in the beautiful liquescent-mirrored glass decoration by artist Rob Wynne.

The exclusive VIP Lounge and Gallery used for private appointments feature six framed drawings by Austrian artist Lucas Zallmann and a sculpture by Carmelo Tedeschi.

Upstairs, the rooftop Cafe Dior by French pastry chef Pierre Herme provides an elegant space to relax after shopping.

To celebrate the opening, Dior launched a special collection just for South Korea. Featuring handbags and accessories including special versions of iconic Dior items, all of the pieces are numbered and engraved with the words "Limited Edition."

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