Shiseido's new Vital-Perfection Sculpting Lift Cream targets an area that few face creams focus on: the lymph vessels around the face that remove water and waste.
According to Shiseido, as one ages, the lymph vessels get thinner and weaker, leading to the inefficient removal of toxins. The result? Puffiness on the face and a less defined jawline.
The new cream contains pine and cinnamon extracts that supposedly strengthen the lymph vessels, boost detoxification and sharpen the facial contours.
The cream ($310, available at Shiseido counters from next month) also promises to moisturise, smoothen, brighten and lift skin.
Shiseido has also launched a complementary Facial Massage Roller ($280). The tool is designed to mimic the hand movements of a beautician to massage the face and reduce the appearance of lines.
This article was first published on July 16, 2015.
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