Shop at Blueprint

Shop at Blueprint


The annual shopping component of the Blueprint fashion tradeshow is on this weekend.

It is where the public can pick up samples, limited-edition merchandise and off-season collections from exhibiting labels, many of which do not have a presence in Singapore.

This year, Blueprint has grouped ready-to-wear and accessory brands into seven categories - feminine chic, modern minimalist, classic, avant garde, bespoke tailored, sports and urban streetwear.

The event, which occurs annually alongside Singapore Fashion Week, specialises in launching pre-spring or cruise collections. It features Asian as well as international brands looking to enter Asian markets.

In another related event at 2pm on Sunday, you can get your creative juices flowing at a workshop conducted by the designers of streetwear brand Mash Up.

Participants will learn how to add embroidery and embellishments on T-shirts. Those interested should e-mail by today.

Blueprint Emporium will be held at the Suntec Singapore Convention & Exhibition Centre Halls 401 and 402. Opening hours are 11am to 8pm tomorrow and 11am to 6pm on Sunday.

Here are some brands to look out for:


Boasting feminine designs with an edge, this Hong Kong-based label was launched last year by Nerissa Lee.

A graduate of Parsons The New School for Design in New York, Lee worked briefly at fashion brands Anna Sui and Peter Som.

She was also part of the team that produced Target's designer collaboration collections with Proenza Schouler, Paul & Joe and Richard Chai.



Founded in 2009 by Niccolo Pocchini, Milan-based eyewear brand Spektre is for those with a good eye for style.

The brand has taken iconic sunglasses and upped their cool factor by adding coloured mirror coatings, as seen here on Italian blogger Chiara Ferragni.



This Singapore-based menswear brand will have you covered for timeless wardrobe staples that are made in Japan.



Feminine shapes with eye-catching fabrics and embellishments characterise South Korean brand Le Doii.

Doii Lee, who launched the womenswear brand in 2006, had an impressive start as a designer. In the four years prior to launching her brand, she worked for designers John Galliano and Antonio Marras.




NiiN is eclecticism at its best. The Taiwanese label has an offbeat vibe that comes from the mish-mash of prints and fabrics.



Local jewellery label ALT is the in-house brand of multi-label accessories store Curated Editions.

Inspired by architectural and geometric shapes, ALT adds a quirky and bold touch to its wearer.


This article was first published on May 15, 2015.
Get a copy of Urban, The Straits Times or go to for more stories.

More about

Purchase this article for republication.



Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.