Singapore's largest women's magazine, Her World, gets fresh new design

Singapore's largest women's magazine, Her World, gets fresh new design
PHOTO: Her World

Her World, Singapore's largest women's magazine, has a brand new look for both its print and online platforms.

The October 2017 print issue, which hits newsstands today, has a new masthead, new fonts, a fresh design and a new tagline.

It is a collectible issue with three different covers paying tribute to fashion's three new styles: minimalist, vintage and eclectic.

The facelift also extends to Her World Online, which builds on its strength as an authoritative and credible source of consumer fashion and beauty content.

The new site reinforces this with more in-depth beauty product reviews, Editor-approved buys, #busygirl hacks, and beauty video tutorials.

Aesthetically, the site is cleaner, easier to navigate and will be a visual feast of well-curated images.

The refresh over both platforms consolidates its branding to bring greater focus and engagement to advertisers and readers, a total audience reach of over one million, and strenghtens its leading position as the No.1 women's fashion, beauty and lifestyle title.

Maureen Wee, Managing Director of SPH Magazines, said: "The Her World refresh is about our continuing focus to generate excitement and stay the number one choice for our print, digital and online audiences. Her World strives to empower our audience to make the best choices and is the brand that curates the top fashion, beauty and lifestyle trends. This consolidation improves the brand's potential for audience engagement in many ways, and the team is excited by the conversations that will take place as a result."

Useful, Inspiring, Empowering

The new logo - Her World's eighth in its 57-year print history - is a two-colour, two-letter masthead made up of the letters H and W, and stands out more definitively on both the magazine cover and website.

The magazine also has a new tagline: Useful, Inspiring, Empowering - the three attributes that define how content is crafted on fashion, beauty, lifestyle and trending women's issues in Her World.

With the same incisive and authoritative voice that Her World is always known for, its mainstay features continue to be insightful, trendsetting and relevant to the wide spectrum of busy but still style-conscious readers.

Penelope Chan, Her World Executive Editor, said: "With this new look, Her World continues to be the Singapore woman's favourite and essential guide to living her best life now, with confidence, optimism, positivity and a sense of fun."

Singapore Fashion Week

In the spirit of this refresh, Her World will be collaborating with Singapore Fashion Week as a strategic partner.

On Oct 26, Her World will present the opening show at the annual fashion event with a bold new collection by Lai Chan, one of Singapore's most respected designers.

New bridal magazine

In addition, Her World's wedding magazine Her World Brides will be launching the biannual Her World Brides LUXE edition on Oct 6.

Tailored to the tastes of the modern, discerning millennial bride, it is the ultimate guide to the best haute couture gowns, most covetable high jewellery, and other useful content that will guide modern brides through the practical details of a luxury wedding.

The magazine will also be online to directly address the changing needs of savvy brides, and keep them fully engaged with daily content and updates.

Her World Brides LUXE publishes every October and April.

Her World Brides continues to be published every March, June, September and December.

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