For shoe designer Edoardo Caovilla, footwear is not only a passion, but also a birthright.
The Italian, who grew up with a shoe factory as a personal playground, is the third-generation chief operating officer and creative director of designer shoe brand Rene Caovilla.
Founded in 1934 in Venice, the brand is known for its glittery and crystal-embellished high-heeled sandals. Available in Singapore since last September at multi-label store On Pedder, Rene Caovilla shoes cost $960 and upwards.
Despite his illustrious pedigree, it was not always a given that the 39-year-old would join the family business.
In fact, the Milan-based Mr Caovilla studied economics and worked in the finance industry for many years.
It was only five years ago, when he got a call from his father Rene - after whom the brand is named - that the wheels were set in motion.
"The fashion business is the only one with our name on it," he says, on why he decided to join the company when asked in 2010.
"It's the one that's closest to our hearts."
The multi-generational characteristic of the brand was also a unique element which he could not ignore, the designer adds, saying: "Sometimes, people ask me how much time it takes to create a pair of shoes and I tell them it's not a question of time. It's about how many generations of knowledge you put into a shoe."
At the beginning of his time at Rene Caovilla, he concentrated on solidifying the brand's reputation for glamorous, embellished evening shoes.