Song Hye Kyo no longer the face of Laneige

Song Hye Kyo no longer the face of Laneige
PHOTO: Instagram/Song Hye Kyo

Not gonna lie, we'll miss seeing Song Hye Kyo's face on Laneige campaigns.

The South Korean actress announced on her Instagram page three days ago that she'll no longer be fronting the Korean skincare and makeup brand after 10 years of working with them.

However, she revealed that she will be working with another brand, Sulwhasoo, also under Amorepacific, Laneige's parent company.

She wrote, "I am so grateful for the amazing 10 years with relationship Laneige built over trust and love! And now I am excited to start this new journey with Sulwhasoo."

Sulwhasoo is a Korean beauty brand that prides itself on using "Korean traditional herbal research" for its skincare lines.

Taking over the reins from the Descendants of the Sun star will be 18-year-old actress Kim You Jung, best known for her drama Moonlight Drawn by Clouds, in which she acted alongside Park Bo Gum.

Laneige introduced You Jung as the new face on the same day Hye Kyo posted the Instagram post.

You Jung will be joining fellow actress Lee Sung Kyung who is currently one of the muses for the Korean beauty brand.

This article was first published in CLEO Singapore

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