SINGAPORE - H&M launched its highly-anticipated collection in collaboration with Asian-American designer Alexander Wang today (Nov 6).
But before doors opened at 8am, long snaking queues had already formed, starting up to two days before the launch.
Shoppers started queueing as early Tuesday morning at its flagship Orchard Building and ION Orchard branch, according to media reports.
The early birds were given only 15 minutes to grab their desired pieces.
But despite the limited time, one happy customer, fashion student Amiraj Asrori, 19, managed to get her hands on 22 items.
Ms Asrori, who started queueing on Wednesday morning at 6am, told The Straits Times: "It's a once-in-a-life thing, so if you miss it, it's never going to happen again."
According to The Straits Times, the frenzy surrounding the collection has also spread to South Korea, Japan and Indonesia.
Foam-injected pullover sweaters, strappy bandage dresses, scuba jackets are among the unique pieces in the Alexander Wang x H&M collection.
Wang is the first American designer to collaborate with H&M, joining the likes of previous big-name collaborators such as Karl Lagerfeld, Isabel Marant and Marni.