South Korean beauty brand Banila Co has opened an outlet at Pavilion Kuala Lumpur.
The lifestyle beauty brand believes in a skin-first philosophy, choosing to focus on the Korean approach to beauty.
Its skincare and makeup products emphasise individuality and are extremely popular.
Beauty lovers can now get their hands on popular products like the Clean It Zero oil cleanser and the Radiant CC Cream.
The Clean It Zero is an award-winning cleanser which takes off even the most resilient makeup.
The sorbet-soft, lightweight texture effortlessly dissolves make-up without stripping away skin's natural oils.
Looking for a CC cream that helps to moisturise and brighten skin?
Try It Radiant CC Cream SPF30 PA++, which protects skin while helping to maintain the composure of makeup.
It also functions as a tone-correcting cream that ensures skin always looks its best.
There's also Prime Primer (Classic) which helps skin get ready for makeup.
Its high absorption rate and pore minimising function allows makeup to stay on for longer periods.
White Wedding Dream Cream is the secret to a flawless complexion.
When applied, this cream instantly brightens your skin due to its quick absorption rate.
Its moisturising formula allows women to have luminous skin in seconds.
Banila Co has also introduced White Wedding Sleeping Essence.
It is formulated to moisturise and brighten skin for a youthful look.
The beauty brand has announced South Korean singer Kim Tae-yeon (Taeyeon) as its new ambassador.
She is the first Korean celebrity to reach eight million followers on Instagram, and is one of the most highly regarded and followed Korean celebrities.
The modern, independent and stylish singer, who debuted as a member of girl group Girls' Generation, was handpicked as the spokesperson as she embodies the values and appeal of Banila Co.