Taiwanese fast fashion label now on Qoo10

Taiwanese fast fashion label Toki Choi (東京著衣) is now available on online retail platform, Qoo10.

With the addition of the popular apparel maker's four labels (Tokyo Fashion, MAYUKI, YOCO and VOYYA), users of the Singapore-based e-commerce platform will now have more fashion options to choose from.

Established in 2004, Toki Choi is dedicated to provide high quality, trendy and affordable apparel, with four collections to suit women of different age groups.

With apparel priced between $10 and $40, the four collections offer a wide range of comfortable, feminine and stylish designs in tune with current fashion trends.

Adrian Kiong, Director of Sales Division Qoo10 Singapore, says "Toki Choi has a huge variety not only in their product lines but also for their affordable price ranges which is about 50% of the other offline brands with similar quality. Customers can select over thousands of items on offer, including blouses, coats, dresses, pants, skirts, tops, T-shirts and accessories. Most of their fashion collections are very trendy Japanese & Korean styles at great affordable prices."

The brand has three retail stores in Taiwan, including its Shilin flagship store, and 10 online stores. It ships internationally to over 25 countries in the world, including United States, United Kingdom, France, Switzerland, Sweden, Germany, Australia, Canada, Japan and Hong Kong.

Here's a look at what to expect:

Tokyo Fashion

Targeted at women aged 18 and above, the fun and funky line of diverse styles appeal to the young and kawaii at heart. The range of Japanese-inspired pop fashion includes polka dotted carryalls, miniskirts with matching leggings and striped tees with contrast pockets. Or go for punk with acid washed jeans, frilly spaghetti tops and funky prints (moustaches and all).

Mayuki

Mayuki is for the fashionable and sophisticated career woman, emphasising on minimalist details with a tinge of playfulness. Best worn on casual Fridays, lace jackets, bow-collared chiffon shirts and floral Capri pants make for a contemporary look and feel. Or exude your individuality with baroque style top and harem pants.

Yoco

The Yoco woman is romantically feminine, with a soft spot for frills, pleats and laces. Chiffon and embroidered lace are the fabrics of choice, emphasizing the delicateness of the textures and designs with muted pastel tones. Sheer chiffon tops with Peter Pan collars are matched with pleated maxi skirts to exude a Japanese aesthetic.

Voyya

Voyya offers casual wear with comfort as a priority. Utilising soft cotton to bring about a sense of intimacy, the label’s apparel feels like your second skin. Basics and loungewear are infused with interesting details such as ruffled hems and puffed sleeves.

candicec@sph.com.sg