Tinder really wants you to think you're swiping around for lasting love

When you hear the word Tinder, what's the first thing that comes to mind?

If you said "hooking up" you're certainly not alone, but of course there are plenty of people who've swiped their way to a soulmate and lived happily ever after, too. So which is it? And why does it even matter?

Well, new data out Wednesday from Tinder shows that kind of true love story may indeed be what the app's users are really after. The dating powerhouse compiled the report, which it shared with the New York Times, based on two surveys it did comparing the app's user base with a pool of people who aren't dating online currently.

The first survey was done in the app and looked at more than 7,000 of Tinder's millennial users. The second was done by an outside consulting firm and examined some 2,500 "offline daters," which includes people who had never logged on to a dating app and those who had but weren't using one anymore.

According to Jessica Carbino, Tinder's in-house sociologist, the results reveal that Tinder's pool of users were more interested in committed relationships than their offline counterparts. They were also better at conveying an "investment in prospective daters," which basically means asking questions during the initial chat.

As far as those who are only dating offline, 30 per cent of the men they surveyed said it was "challenging to commit." But just nine per cent of the men on Tinder, meanwhile, said they had a hard timing staying in a committed relationship. They ended up with similar numbers for women.

Read also: The hottest people on Tinder are using a secret version of the app

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