Uniqlo fuses fashion with pop culture

Uniqlo fuses fashion with pop culture
Uniqlo collaborates with Kaws for latest UT line.
PHOTO: Uniqlo

Uniqlo has announced a collaboration with Brian Donnelly, more popularly known as Kaws, for its UT T-shirt line. This is big news as the 42-year-old artist's artworks are known to be exhibited in some of the world's most popular museums and galleries.

Hailing from Brooklyn in New York, Kaws is considered the most relevant talent of his generation where his influential work within the pop art tradition engages both the young people with contemporary art.

Commenting on the new collaboration, Kaws said, "I have always enjoyed working in different medium, whether it be plastic toys, painting, bronze sculpture, or graphic design. UT is a cool canvas for making my artwork available to people virtually everywhere. I have enjoyed working with the Uniqlo team whose enthusiasm is unparalleled. It is great to be part of the amazing UT platform of my friend and fellow artist Nigo."

Nigo, who is UT's creative director, added: "Kaws has been a friend of mine for more than 20 years, and I'm very happy to collaborate with him for our 2016 UT items. I'm certain that the collection will be a hit around the world."

"I've created things with Kaws quite a few times before, and we've got a lot of respect for each other. This project was no exception. We went through a ton of ideas to come up with some great results. I think the T-shirts and other items in the collection reflect Kaws' amazing worldview."

UT is part of Uniqlo's LifeWear, a concept first introduced in 2003 and which embodies a quest to enhance individual lifestyles by delivering quality clothing that is functional in design and versatile to wear.

For more information, visit uniqlo.com/us/utkaws.

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