Christmas is not the only season for giving, so is the special day for love on February 14 celebrated around the globe.
If you are one of the world's super rich and looking to shower your loved one with some thoughtful gifts - CNBC has listed out 10 expensive ways to do so.
Think 1,000 roses are too boring - how about a US$1,000 (S$1,400) box of chocolates or a US$55 million watch?
Master Danish chocolatier Fritz Knipschildt's handcrafted truffle chocolates cost US$1,000 for a box.
These four delicate pieces of truffles are made with Ecuadorian dark chocolate and have been savoured by Oprah Winfrey and Madonna, according to CNBC.
If your partner cannot be tantalised by sweet treats, how about a US$55 million timepiece?
London-based jeweller Graff Diamonds 'Hallucination' watch is made with 110 fancy-coloured diamonds in many different cuts set in a platinum bracelet. Resembling a mesmerising art piece, it is said to be one of the world's rarest and most valuable watches.
If you wish to purchase this intricate time-piece, be sure to make an appointment as the jeweller's VIP salon which has serviced the world's rich and famous like Donald Trump and the Beckhams is by invitation only.
Looking for some fancy gifts that will make your significant other's jaw drop? Check out the ideas in the gallery.