Women buy gifts for others, men spend on themselves: MasterCard

Women buy gifts for others, men spend on themselves: MasterCard

SINGAPORE - Across Asia Pacific, women are more likely than men to buy gifts for other people, while men are more likely to shop for themselves, according to a MasterCard research.

The research revealed that mothers will usually buy gifts for birthdays, Christmas, New Year's and other festivities. This trend rang true for 12 out of 14 Asia Pacific countries.

MasterCard conducted an online survey between October and December 2014 in 14 Asia Pacific countries. In each market there were 500 respondents, aged 18-64 years old.

In Malaysia, women bought the same proportion of gifts as men. Only in Singapore were men more likely than women to buy presents for others.

Women in New Zealand were the most likely to buy presents for others while Japanese men were the least likely to.

debwong@sph.com.sg

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