KUALA LUMPUR - Move over, metrosexuals. Malaysian women seem to prefer spornosexuals now.
It's bye-bye to metrosexuals since last year when foreign publications began to herald the arrival of spornosexuals (coined from "sport" and "porn"), defined as men who are conscious about their body and fitness.
Being fit is now more valued than merely looking good.
"I hope this will lasts; that people would take care of what they eat and work out," Women's Health Malaysia editor Sue-Ann Chong said.
She hoped that spornosexuality would not die as a fad.
"Running has become a huge thing amongst these hot men. I think it's a great thing because it shows that they care, have the dedication and discipline," she said at a talk on "What Women Want" hosted by Gillette as part of the Cooler Lumpur Festival in Publika on Saturday.
Spornosexuals have been the attention of publications such as The Washington Post and Esquire, which chronicled "The Rise and Rise of the Spornosexual".
Mark Simpson, the British writer who coined the term metrosexual about two decades ago, introduced spornosexuals in The Telegraph last year, writing that it was now "less about clothes" but their "bodies have become the ultimate accessories, fashioning them at the gym into a hot commodity."
However, TV and radio host Xandria Ooi said while it was attractive for women to see spornosexual men investing in their health and fitness, it could also be a turn-off if they become obsessed about it.
"When I see a man with six-pack, chiselled figure, I'd say that he is hot. But once they become obsessed about hitting the gym, then I find it unattractive.
"Men look at women from a very visual perspective but we, women, look at them as a whole package because we are deeper creatures."
Both panellists also agreed that modern women want happiness and contentment in today's challenging environment.