An advertising campaign on a social issue can only be successful if it is able to send its message home effectively.
It should be loud and clear, accompanied by dramatic visuals, and help change the minds of its intended audience.
Such an ad should make people stop in their tracks or sit up when they see it. Like the selected ones shown in a forum post on China Daily website.
Whether it is preventing animal cruelty, protecting the environment, safe driving or upholding rights for children and women, the message of each ad is straight to the point and impactful.