A Texas woman who found fame last week after filming a Facebook Live video of herself in an electronic Chewbacca mask that amassed over 50 million videos in less than 24, has now become the beneficiary of an epic haul of Star Wars toys.
That is, all thanks to the American department store Kohl's, where Candace Payne originally bought the mask from.
Chewbacca is a fictional furry character from the Star Wars movie series and adventurer Han Solo's faithful sidekick.
Representatives from the store visited Payne and her two children last Saturday (May 21) - in what appeared to be a marketing stunt well capitalised - and even brought them a few more Chewbacca masks, which has since sold out across the United States, reported Mashable.
The masks emits a guttural sort of whine, characteristic of Wookies, Chewbacca's species.
"We don't want you to stress about sharing your Chewbacca mask, so we 'confinscated' masks for everyone," the Kohl's representative is heard saying in a video, referring to Payne's joke about her pronounciation in the original video.
The store also gave her US$2,500 (S$3,444) Kohl's gift cards and 10,000 reward points.