Fans can co-create music at this year's Heineken Green Room

Fans can co-create music at this year's Heineken Green Room

For the first time, Heineken Green Room will explore the future of music innovation and invite fans to co-create music for the night allowing them to contribute a unique voice note at 'The Transporter' to be infused into the DJ's set.

This year's edition will also see the debut of Heineken's latest innovation, Heineken igNITE - bottles that light up in sync with the music.

First showcased as a prototype at Milan Design Week 2013, the award-winning Heineken igNITE is Heineken's first interactive bottle that uses micro sensors to enhance the party experience. From clinking to drinking, the intelligent bottle detects various motion types and lights up, fading away when idle and climaxing once a special track starts playing at Heineken Green Room 2014.

Mr Rene de Monchy, Head of Marketing at Asia Pacific Breweries Singapore said, "At Heineken, we are constantly exploring new territories to surprise and enhance the party and nightlife experience. With the launch of the innovative Heineken igNITE bottle, coupled with cutting-edge DJ acts and the co-creation of a DJ track with our consumers, we hope to create an immersive and unforgettable Heineken Green Room party."

'The Transporter', featuring two international DJs - Thomas Schumacher from Berlin and Benoit & Sergio from France and the US - and local maestro Intriguant, launches on Oct 17, 2014 at Infinite Studios, Singapore's first world-class sound stage located at the digital media hub Mediapolis@One-North.

One lucky Heineken fan stands a chance to win a VIP experience with three friends to the exclusive Heineken Green Room. For details on how to win, visit the Heineken Facebook page at https://www.facebook.com/heineken. Track the action on board 'The Transporter' - follow the crew into the music and beyond at #heinekenSG and #HGRtransporter.

spanaech@sph.com.sg

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