For every success story, a dozen similar stories will emerge to wrest a slice of the pie.
Millennials of New York, if it sounds familiar, is a parody account that emulates the wildly successful Humans of New York, sharing 'true stories from real millennials living in New York City' on social media, or so it claims.
But it isn't as innocuous as it seems.
Smacking of sarcasm and mockery, Millennials of New York pokes fun at the politically incorrect and nonchalant attitudes of the Gen Y, a.k.a pretentious hipsters.
Meet the Asian who is a victim of racism:
The confused teenager who thinks Nirvana (band) is Nirvana (Buddhism):
And the professional talent scout with a penchant for all things cute and exotic:
Here are 10 of the most epic hipsters from Millennials of New York.