The latest figures from ABI Research show that Apple is still building the consumer's product of choice when it comes to tablets - the device category it invented. However, Samsung is catching up, fast.
Just like the smartphone market, the tablet market is becoming a two-horse race. Of the 41.3 million tablets shipped over the first three months of 2014, 71 per cent were either Apple or Samsung devices.
Asus, maker of, among other things, the Google Nexus 7 tablet - universally considered the world's best sub-10-inch tablet running Android - only managed to ship 2.1 million devices. This puts it in a distant third place behind Samsung's 13 million shipments and Apple's 16.4 million units.
ABI's figures are based on early vendor shipment share estimates and therefore come with a margin of error of +/-3 per cent as a number of vendors are yet to provide their complete breakdowns.
Nevertheless, these preliminary figures offer enough accuracy to show the progress that Samsung has made over the past 12 months. The company has taken a huge 10.8 per cent jump in terms of market share (compared with Q1 2013), and at the same time, the iPad has slipped by almost the same amount (10.1 per cent). But it's not just Samsung that's gaining on Apple - the Android ecosystem as a whole has finally overtaken iOS in terms of tablets.