Legendary notebook brand thrives in digital era

Legendary notebook brand thrives in digital era
Moleskine’s smart notebook for Evernote, a note-taking app.

Moleskine, the Milan-based legendary notebook maker with a more than 200-year history, is sailing through the digital era, evolving into a "platform for creativity."

Under the new brand vision, Moleskine has stopped limiting itself to paper-based black notebooks.

"The brand today creates platforms and containers for imagination either online or offline," Arrigo Berni, CEO of Moleskine, said in a recent email interview with The Korea Herald.

So it made sense for him to start seeking opportunities in cyberspace.

"We found that consumers today don't see digital and analog as competing. Rather, they want the best of both worlds," Berni said.

"Customers pay more attention to moving content back and forth between the two, to facilitate them in everyday life."

In an effort to meet customers' demands, the Moleskine CEO, who joined the firm in 2006, teamed up with Evernote, a famous note-taking application, in 2012 to develop Moleskine's first smart notebook app.

When the camera of the Evernote app jointly developed with Moleskine captures handwriting and sketches on Moleskine notebooks, the analog contents are seamlessly digitized for smart devices.

The company is exploring the opposite content conversion. Moleskine formed a partnership with FiftyThree, an iPad drawing app, to allow users to turn their tablet artworks into a custom-printed Moleskine book.

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