Love, laughter and latex - it could only be the thirteenth Alternative Miss World Competition.
Held on Saturday October 18 at the Globe Theatre in London, the theme for the typically understated pageant was 'Neon Numbers'. The competition is open to entrants of any gender or nationality.
The show's creator Andrew Logan, which started it in 1972, said it defied categorisation.
"It doesn't belong to any category except for the Alternative Miss World. That's it. And it's done fairly infrequently, so people forget all about it so you have to reinvent the event every time you do it. But it's just so heartwarming," Mr Logan said.
Contestants can cross-dress, but are also encouraged to use their imagination to be whatever they want, for example Miss Katherine Wheel in her neon pink boat car.
The eventual winner was Ms Sasha Frolova, known as Miss Zero Plus, from Russia.
"I performed a lot in Russia, and it's quite difficult for me because there is some kind of misunderstanding from the public, from the audience, when I perform. Here, there is no misunderstanding at all. So I just feel loved, and it's incredible," she said.
In a world where much in entertainment is super slick, organisers said this was organised chaos.
And perhaps that's the enduring appeal.