SINGAPORE - ICON, the leading Chinese luxury lifestyle magazine for today's highly affluent and bilingual women, celebrates its 10th anniversary this year.
To mark this milestone, ICON magazine has pulled out all the stops to host the grandest and glitziest gala ball in its 10-year history, recreating the glamour and sophistication of red-carpet events in Hollywood.
Over 400 guests comprising A-listers from Singapore's high society and the ultra well-heeled are set to attend this high-profile and prestigious invitation-only event on Wednesday, 15 April at the Shangri-La Hotel. The annual ICON Ball is certainly one of the most anticipated events on this country's social calendar.
Established in 2005, ICON, an award-winning luxury lifestyle magazine, features the most coveted in fashion and jewellery and reports on the latest beauty trends. The monthly magazine also profiles international celebrities and Singapore's most influential and powerful figures.
Elsie Yah, Managing Editor of ICON, said: "In our special April anniversary issue, we devote the edition to all the talented individuals and personalities we have had the pleasure of working with over the past 10 years. It's a celebration issue of creative talent, ultimate sophistication and remarkable success fuelled by passion."
On its 10th anniversary, ICON celebrates its success in a big way, engaging the affluent community with luxury brands in an integrated manner through print, digital, events and social media.
At the ICON Ball 2015, guests are in for a treat, with a night of ultimate and bespoke indulgences.
Firstly, every guest is a star for the night and will get to sashay down a 30m-long red carpet, fringed with photographers, to the ballroom. During the pre-dinner cocktail, ladies can head to the Cle de Peau Beaute booth for touch-ups or get quick tips from the beauty specialists. In addition, luxury fragrance expert M. Micallef will be on hand to match scents best suited to one's personality.
All guests will be presented with a limited-edition 10th-anniversary issue of ICON, with the magazine cover carrying the printed signature of Chinese actress Ni Ni. This collector's issue is packaged in a leather-bound jacket designed by bespoke leather goods company, Bynd Artisan. To top it off, guests can personalise the leather jacket on-site, with their initials.
Other highlights include The 20 Best Dressed - awarded to 20 ladies whose outfits best match the red-carpet theme of glitz and glamour; a guest performance by home-grown singer Nathan Hartono; and one of the largest Spring/Summer 2015 fashion showcases - the Max Mara Elegante collection in Singapore.
ICON Ball 2015 is supported by ION Orchard, Hong Seh Motors - official distributor of Maserati in Singapore, M. Micallef by Prestige Products, Max Mara, Girard Perregaux by The Hour Glass and Cle De Peau Beaute.
Dennis Pua, Managing Director of SPH Magazines, said: "We are extremely grateful for the loyal support ICON has gained over the last decade from both readers and advertisers.
Instagram 'takeovers' by socialites
Leading up to the Ball, ICON is partnering two socialites (Jamie Chua@ec24M and Datin Sharel Ho@shareltanho26) in Instagram "takeovers" on @ICONSingapore on 15 April, from 9am to 12am. Get the inside track on how they prepare for this red-carpet event, through to their memorable moments during the Ball.
There will also be live reporting straight from the red carpet on both Facebook (ICONSingapore) and Instagram (@ICONSingapore), where readers can keep up with the happenings with up-to-the-minute reports.
Prelude to ICON Ball
As a prelude to its 10th Anniversary Gala Ball, ICON, in partnership with ION Orchard, presented in early April an exclusive display of specially curated covers by ICON Singapore's editorial and creative team. The public could view a selection of the most stunning photographs of celebrities and top international artistes who have graced the magazine's cover. Celebrities include Zoe Tay, Fann Wong, Yvonne Lim and international celebrities such as Karen Mok, Sonia Sui, Zhang Zilin, Lisa S and Dee Hsu.
Also on display were 10 beautiful evening gowns specially selected and curated by ICON's Managing Editor Elsie Yah, together with celebrity stylist Jeremy Tan. The 10 dresses epitomise sophistication, glamour and pure luxury, a reflection of what ICON magazine stands for. ION Orchard is the mall partner for the ultra-glamorous ICON BALL 2015 this year.