Korean tech giants Samsung Electronics and LG Electronics maintained their leadership in flat TV sales in the first quarter of this year with their aggregate market share accounting for almost half of the global market.
Samsung posted a 29.6 per cent market share, up from 26.8 per cent last year, topping the world's flat TV market for the 33rd consecutive quarter in the January-March period, Samsung said Friday, citing a report by market researcher DisplaySearch.
LG came second with its market share standing at 16.9 per cent, up from 15.3 per cent last year, followed by Sony at 6.8 per cent and Hisense at 6.4 per cent.
Samsung's market shares in North America, Europe and Latin America came to 35.9 per cent, 42.7 per cent and 36.6 per cent, respectively.
Samsung also took the lead in other segments including liquid crystal display TVs and light-emitting display TVs.
"Samsung held a solid lead in the market for TV products with a 60-inch or larger flat screen," the firm said in a press release.
Dethroning Sony in the ultrahigh-definition TV sector, Samsung became the largest UHD TV maker during the first quarter, with its market share in the premium TV segment soaring to 21.6 per cent from 11.9 per cent last year.
Chinese TV makers Hisense and Skyworth, which recorded 16 per cent and 13.6 per cent, respectively, came second and third, followed by LG and Sony.
Sony, which snatched up 22.9 per cent of the UHD TV market last year, saw its share plummet to 9.8 per cent.
A Samsung official attributed the first-quarter market share increases to the firm's premium marketing measures for its smart TVs, curved UHD TVs and flat-screen UHD TVs.
Samsung said it would try to increase its efforts to expand the premium TV lineups.