A Saudi Arabian prince's promise to give a free Bentley to every pilot involved in the Yemen air strikes has been met with both applause and derision online.
Saudi Arabia and its Arab allies launched the air war on March 26 in an attempt to restore the authority of Yemeni president Abedrabbo Mansour Hadi, who was forced to flee abroad last month as rebels swept across the country.
The promise came from Prince Al-Waleed bin Talal (right), 60, who is a member of the ruling Saudi royal family.
He has an estimated fortune of US$23 billion (S$30 billion), Mail Online reported.
Prince Al-Waleed, who owns a US$300 million stake in Twitter, apparently made the pledge on social media, but the post has since been deleted, the International Business Times reported.
The offer immediately split opinion.
More than 28,000 people shared his post and over 5,000 liked it.
The prince was hailed for his "generosity" and several Saudis commented that the pilots deserved luxury automobiles and much more for their military service, BBC reported.
But many outside Saudi Arabia, particularly in Yemen, found his offer offensive.
"100 Bentley cars to 100 pilots who bombed Yemen. Not (a) single ambulance to its hospitals they devastated," remarked one Yemeni on Twitter.
Another Yemeni who had previously shared photos showing the destruction of his home following a Saudi air strike tweeted: "Prince Al Waleed gave 100 Bentleys to Saudi pilots. I got my apartment blown up. Yet I bet my spirits are higher than all those pilots."
Others pointed to the disparity between people's lives in Yemen, one of the world's poorest countries, and those who live in relatively rich Saudi Arabia.
"So that's what it's all about, what was it 100 or 200 lives for a Bentley, that's how cheap human life is," a Jordanian tweeted.