Neitizens either love or hate them - the well-heeled millennials who flaunt their fanciful cars, homes, clothes and jetsetting lifestyle on social media.
They probably turn most people green with envy when they post photos of luxury things that are worth tons of money and beyond the reach of many.
Noting that people can be upset with show-offs who are too blatant in demonstrating their high living, a social media user in Thailand has come up with fun tips on how to show you're rich in a way that would not offend people - something we call 'humble bragging'.
A young woman by the moniker Chinelo Novo decided to pretend to look like an affluent woman and post her 'tutorial' on Pantip, a popular community discussion website, after friends told her they have had enough of such show-offs.
She said she does not belong to the moneyed class and that it was not her intention to mock the rich - she only wanted to have fun with a humorous take on the issue.
Accompanying her advice are photos of herself with expensive items, which Chinelo admitted, were mostly borrowed from friends or bargains that she had picked up..
She told Coconuts Bangkok: "I posted on Pantip before bed. When I woke up, my notification was bombarded with friends' messages and tags. The thread is pinned as a recommended post, and people are loving it. I was so surprised!"
You might find her tips useful, even if you're not rich:
1) Don't place the object you want to brag about right smack in the middle of your photo.
To make it less obvious, place your designer handbag at the side instead of thrusting it right in front.
2) Don't flash the logo in front of a reader's face.
It's a no-no if your photo shows a car logo on the steering wheel very starkly.
3) Feature the most expensive item or a key feature as little as possible.
For example, show just one-fifth of a logo to give the impression that you don't care if people don't know the brand.
4) Show your happy, funny or quirky side.
By being down-to-earth, it shows that you're not obsessed with your wealth