Travers Beynon, tobacco tycoon and former Australian Football League player, has the life most men can only dream about.
As the heir to the Freechoice tobacco company, Mr Beynon calls himself the Candyman, and his extravagant Gold Coast property "The Candyshop Mansion."
Guests to his parties report events that would rival those of Hugh Hefner, the founder of Playboy.
With beautiful women and a fleet of luxury cars, Mr Beynon hopes to use social media to promote his company from his mansion.
Go to Lollipop for more stories.